When a Girl Scout places a pin or a badge on their vest or sash, it symbolizes an important achievement. Cookie Entrepreneur Family pins recognize the five skills girls learn as they begin to think like entrepreneurs through the Girl Scout Cookie Program. Cookie Business badges demonstrate that a girl has developed specific skills related to running their own business. When a Girl Scout wears these emblems, they let the world know they’re a real-life Cookie Boss!
When you sell Girl Scout Cookies, you practice goal-setting, decision making, money management, people skills, and business ethics—as you learn to think like an entrepreneur. You can earn badges and pins each year you run your own Girl Scout Cookie business. Then explore your own business idea by earning an Entrepreneur badge.
Cookie Entrepreneur Family Pin
Earning the year-by-year Cookie Entrepreneur Family pin is the best way to make the Girl Scout Cookie Program a family affair. The simple, age-specific guidelines have been tailored for her developing skillset, making success a snap.
Cookie Business Badges
The NEW Cookie Business badges are the best way for girls to develop business skills and learn to think like entrepreneurs as they run their own business each year. Earning Entrepreneurship badges gives girls a chance to reach new heights and unleash their potential as they work together with their troop to achieve team goals.
- Daisy (grades K-1)
Cookie Goal Setter
Daisies work as a team to decide how to use their money, set a goal, and track their goal. They also learn how to share their goal with customers, both in-person and online.
Financial Literacy – Making Choices
There are things we need, and there are things we want – but both cost money! Daisies learn the difference between needs and wants, and know more about how to make choices about using money.
Financial Literacy – Money Counts
Daisies find out about money—what it’s worth, how to use coins and paper money, and how they can use money to buy things for themselves and to help other people too.
My Cookie Business
Daisies find out how to run their very own business as they learn cookie business basics—including exploring their products, deciding how to use their money, and connecting with customers as they develop their first business pitch.
- Brownie (grades 2-3)
Cookie Decision Maker
Brownies practice their decision-making skills as they learn all about the available selling tools and pick the right ones for them. They work together to decide how to use their money—including setting a giving goal. Then they choose how to share their cookie spirit and goals with customers.
Brownies learn the difference between needs, like food and clothing, and wants, like video games and movie tickets, and will know how to manage money wisely.
My Cookie Customers
Brownies find out what’s new this cookie season as they brainstorm ways to use their cookie money and set a goal. Then they decide how to reach new customers and keep them coming back, using great customer service and an inspiring business pitch.
Brownies find out more about basic human needs and learn how they can be a “philanthropist”—a person who gives to people who need help!
- Junior (grades 4-5)
Juniors explore how they can turn something they love into a successful business, then they learn the basic steps to plan and create a new business.
Juniors take teamwork to the next level as they look within and beyond their troop for support in reaching their goals. They collaborate with their customers as they find ways to better understand their customers’ needs.
My Cookie Team
Juniors discover that the secret to success is teamwork as they work together to decide how to use their cookie money, build their own budget, set a team goal, share team responsibilities, and promote their plan to customers.
Juniors explore the difference between needs and wants, and they will be able to wisely save money for both.
- Cadette (grades 6-8)
Cadettes find out how to make a budget, which is a plan for spending and saving money. Then they keep track of their money, save for things they need and want, and help others by giving.
Cadettes learn how to use the internet to find the best deals on the best products in the safest way possible.
Cadettes become business innovators as they learn to innovate in two ways. First, they come up with bigger and bolder goals than ever before. Then they find unique ways to reach their goals, connect with customers, and share their dreams—all while staying true to their values.
Cookie Market Researcher
Cadettes use market research to find new ways to reach customers. Girls research the Girl Scout Cookie brand and find out how to leverage the power of that brand to market their business. They use their new market research skills and brand knowledge to develop a marketing plan and put that plan into action.
Financing My Dreams
Cadettes find out how to turn your daydreams into real life—and then learn how to realistically budget for them and practice financial habits that will help them in the future.
My Cookie Venture
Cadettes make connections between their cookie business and other types of businesses as they create their own mission statement. They think about ways to reach customers, share their mission, and document their goals in a business plan.
- Senior (grades 9-10)
Seniors find out about the long-term impact of making a big purchase and understand how they need to be prepared to keep paying for their purchases long after they’ve started to use the items.
Seniors gain new skills as they take charge of their business, managing all business logistics. They set goals, create a budget, manage inventory, and create pitches to market their business—all while working as a team.
Financing My Future
Seniors declare their dreams for their educational future, then figure out how to finance them so they can start planning thoughtfully for their future.
My Cookie Network
Seniors think about how to leverage their network, including their team customers and people who support their cookie business. They learn about other socially conscious companies as they think about how to leverage and tailor their cookie business messages to different audiences.
- Ambassador (grades 11-12)
Ambassadors are in charge of their own skill development by choosing a business skill they’d like to grow as they lead their last cookie business. They learn what it means to be an influencer and how to use that skill to spread the word about the power of Girl Scout Cookies. Then they decide how to leave behind a legacy as they share their knowledge and connections with younger cookie entrepreneurs.
Ambassadors learn what it takes to establish and keep good credit, responsibly borrow money, and pay back what they owe in time.
My Cookie Business Resume
Ambassadors gain new marketing skills as they learn to leverage data, experts, and past experiences to drive their plan. Then they translate their skills into a resume and portfolio that they can use to prepare for the future.
On My Own
Ambassadors learn how to create and stick to a budget—a skill that will help them wherever life leads—so they can avoid financial pitfalls and be independent.